Seminar on digital education during Covid, effective Facebook marketing solutions for the education sector

Sunday - August 9, 2020 22:44

The University of Social Sciences and Humanities, Vietnam National University, Hanoi cooperated with Facebook to organize an online workshop: "Digitalizing Education in the COVID Era - Effective Facebook Marketing Solutions for the Education Sector". This workshop is part of the strategic cooperation agreement between the University and Facebook in the project "Digital Age Thinking - We Think Digital".

Hội thảo số hóa giáo dục thời Covid, giải pháp Facebook marketing hiệu quả cho ngành giáo dục — Seminar on digital education during Covid, effective Facebook marketing solutions for the education sector

The workshop aims to provide knowledge and insights on education market trends in the new normal context, share success stories and breakthrough marketing solutions that schools can immediately apply to enrollment and image promotion activities. Facebook experts will train on the use of tools and skills to implement simple and effective marketing. This is an activity in the Facebook pillar of promoting the Digital Economy, under the Facebook for Vietnam program.

Time: August 19, 2020.

Morning (9:00-10:45): Education market trends during COVID-19.
Afternoon (14:00-16:00): Training - Reaching out for the enrollment season and back to school with Facebook.

Imagebreast:Online via Zoom meetings.

Registration link: bit.ly/hoithaoUsshFB

Main content:

Domestic education market trends, insights on current student and parent behavior.
Building the brand of schools and training facilities on online platforms.
Connect and build communities with students and parents through free tools on Facebook (eg: Facebook Live, Facebook Group, Messenger, Messenger Rooms etc...).
Highly effective recruitment and communication methods (eg: Online Open House events, Livestream Q&A and admissions consultation, SMS advertising, Recruitment season communication plan, etc.).

Detailed program:

Time

Content

Speaker

Morning Show: Education Market Trends During COVID-19

09:00 - 09:05

Introduction to the program and guests

Dr. Pham Hai Chung, University of Social Sciences and Humanities, VNU

09:05 - 09:15

Opening remarks at the workshop

Prof. Dr. Pham Quang Minh – Rector of University of Social Sciences and Humanities, VNU

09:15 – 09:20

Speech of the Leader of the Ministry of Education and Training

Representative of Ministry of Education and Training

09:20 - 09:35

Statement from Facebook Representative

Overview of the program “Facebook for Vietnam” (#FB4VN)
Economic Digitalization Program and Education Cooperation with Facebook

Ms. Nguyen Anh Nguyet, Director of Public Policy Vietnam, Facebook
Mr. Nguyen Tuong Huy, Director of Developing Business Management, Vietnam, Facebook

09:35 - 09:45

Education on the eve of the digital age

Ms. Vien Le – Business Strategy Manager, Vietnam, Facebook

09:45 - 10:15

Discussion session:Breakthrough Marketing Solutions for the Education Industry During COVID

Coordination:Dr. Pham Hai Chung

Speaker:

Mr. Nguyen Nhat Minh, Business Strategy Manager, Vietnam, Facebook
MSc. Faculty of English - Director of Center for Information Technology - Communication and Learning Materials, University of Languages and International Studies, VNU Hanoi
Mr. Pham Giang Linh, General Director of HOCMAI Education System

10:15 – 10:30

Q&A with the Speakers

Online Q&A

10:30 – 10:40

Interview:Share your success story

RMIT University Representative
Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

Afternoon Program: Training – Rising up in Admissions and Back to School Season with Facebook

14:00 - 14:15

Administer the organization's Facebook page
Building a Parent & Student Community – An Ecosystem of Educational Apps

Mr. Nguyen Huy Hoang, Lecturer trained by Facebook

14:15 - 14:35

Tools & Services for Content Creation

Mr. Nguyen Huy Hoang, Lecturer trained by Facebook

14:35 - 15:05

Building Education Brand (15')
Practice: Building your education brand (15')

Mr. Nguyen Nhat Minh, Business Strategy Manager, Vietnam, Facebook
Mr. Nguyen Huy Hoang, Lecturer trained by Facebook

15:05 - 15:10

Develop your organization's Facebook Page (Advertising)

Mr. Nguyen Huy Hoang, Lecturer trained by Facebook

15:10 - 15:20

The ultimate advertising tips

Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

15:20 - 15:30

Media solutions for admission season

Message Advertising
Find potential customers via Messenger

Ms. Van Le - Business Strategy Manager, Vietnam, Facebook

15:30 - 15:40

Media solutions for admission season

Organize School Introduction Day & Online Admission Q&A with Facebook LIVE

Ms. Vien Le - Business Strategy Manager, Vietnam, Facebook

15:40 - 15:50

Workplace: The Future of Collaborative Workplaces
Workplace and Applications in Education

Ms. Tran Thi Minh Hue, ASEAN Market Director, Workplace, Facebook

15:50 - 16:00

Post-program feedback
Ongoing resources and support
Q&A with Facebook team

Ms. Vien Le - Business Strategy Manager, Vietnam, Facebook
Facebook Team

TContact information about the Workshop:

Dr. Bui Thanh Thuy - Conference Secretary: Phone: 091 229 1206; Email: [email protected]
Scan QR code to register

Attending the seminar, attendees also have the opportunity to receive special gifts:

50 Facebook gift sets (water bottles, notebooks, pens, stickers) will be sent to 50 lucky guests who actively participate in both sessions of the workshop.
30 lucky guests will receive a 1-year sponsorship to use the Creative Service Package of Canva Company - Facebook Marketing Partner, with more than 60,000 free designs, more than 60 million premium images, videos and graphics, etc. to apply in communication products.

Author:USSH

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