1. Student's full name: Mai Hoang Phuong Trang
2. Gender: Female
3. Date of birth: February 9, 1997
4. Place of birth: Kon Tum
5. Student recognition decision No. 2705/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training: Request for 12-month extension from December 25, 2022 to December 24, 2023
7. Thesis topic: Image communication management of football clubs in Vietnam.
8. Major: Journalism and Media Management; Code: Pilot
9. Scientific advisor: Dr. Pham Hai Chung
10. Summary of thesis results:
Vietnamese football has been developing in the past 3 years. Therefore, images, articles, news, and topics from the communication activities of football teams have been positively received by the public. In general, the investment and attention of the "bosses", the team's management board as well as the professional quality of the communication team have helped the club's communication sector develop more than in the previous period.
Besides the strengths, the communication activities of the clubs still have limitations due to objective and subjective factors. However, if we can overcome some of the limitations that still exist due to objective and subjective factors, in the future, this communication field will become more potential.
11. Practical applicability: From this thesis, football clubs in Vietnam can refer to and find solutions to continue maintaining effective communication, while promptly adjusting shortcomings.
12. Further research directions: (not yet available)
13. Published works related to the thesis: (none)
INFORMATION ON MASTER'S THESIS
- Full name: Mai Hoang Phuong Trang
- Sex: Female
- Date of birth: 09/02/1997
- Place of birth: Kon Tum
- Admission decision number: 2705/QD-XHNV Dated December 24, 2020
- Changes in academic process:
- Extend for 12 months, from December 25, 2022 to December 24, 2023
- Official thesis title: Image communication management of football clubs in Vietnam
- Major: Media Management Code: Pilot
- Supervisors: PhD. Pham Hai Chung
- Summary of the findings of the thesis: Vietnamese football has been developed in the past 3 years. Therefore, the images, articles, news, and topics stem from the football teams' media activities have been positively received by the public. In general, the investment and attention of the "bosses", the team's leadership as well as the professional quality of the media team have helped the club's media sector develop more than in the previous period.
Besides the strengths, the clubs' communication activities still have limitations due to objective and subjective factors. However, just by overcoming some of the limitations that still exist due to objective and subjective factors, in the future, this field of communication will become more potential.
- Practical applicability, if any: From this thesis, football clubs in Vietnam can refer to and find solutions to continue maintaining effective communication, while promptly adjusting inadequacies.
- Further research directions, if any: (none)
13. Thesis-related publications: (none)