1. Student's full name:PHAM THUY HUYENN
2. Gender:Female
3. Date of birth:22/07/1996
4. Place of birth:Trung Thanh, Vu Ban, Nam Dinh
5. Decision to recognize student number: 2705/QD-XHNV December 24, 2020 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:24-month extension (from December 25, 2022 - December 24, 2024).
7. Thesis topic name/ project:Managing communication messages about the Covid-19 pandemic of Vietnamese press offices today (case studies of Health and Life, VnExpress, and Tuoi Tre newspapers)
8.Specializedcliff:Media Management; Code: Pilot
9. Scientific instructor:Assoc.Prof.Dr. Vu Quang Hao - Former lecturer at University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the results of the thesis/ project:
The Master's thesis on "Managing communication messages about the Covid-19 pandemic in Vietnamese press offices today" is a research project that comprehensively assessed the current status of managing communication messages about the Covid-19 pandemic in press offices. Through the research process, the content of the thesis has helped to recognize the strengths and weaknesses of the communication message management system about the Covid-19 pandemic in the Health and Life newspaper, VnExpress, and Tuoi Tre; from there, it has proposed solutions and recommendations to improve the effectiveness of communication message management in the coming time.
The research results help to clearly understand the challenges and opportunities in improving the effectiveness of managing communication messages about the Covid-19 pandemic of Vietnamese press offices today.
The content of the thesis has pointed out the strengths, weaknesses, successes and limitations, shortcomings, and specific causes in the management of communication messages about the Covid-19 pandemic of Vietnamese press offices today. This contributes significantly to building a reliable and useful source of information related to the research topic.
11. Practical application:
The thesis highlights current challenges and limitations, such as lack of consensus among management entities, inconsistency in information management, and uneven management effectiveness. From there, it provides detailed solutions and recommendations to overcome these shortcomings, from strengthening training for staff, innovating information content, to building flexible management strategies, along with many other solutions and recommendations, all aimed at optimizing the management of communication messages about the Covid-19 pandemic in particular and other epidemics (if any) of Vietnamese press offices in the coming time.
Newspaper offices need to have synchronous solutions focusing on human resource management, training in a unified, consistent, and seamless manner in actions between levels of management of communication messages about the Covid-19 pandemic. On the one hand, it is necessary to focus on training and fostering the team directly producing news articles at the newspaper office in terms of ideology, politics, professional expertise, improving professional ethics, and love for the job. This will encourage the proactive self-development of each reporter and editor. On the other hand, training in management skills for the press agency leadership team also needs to be focused on, helping this force to always be ready to respond flexibly in all circumstances.
12. Further research directions:Are not.
13. Published works related to the thesis/ project:Are not.
INFORMATION ON MASTER'S THESIS
1. Full name:PHAM THUY HUYEN
2. Sex:Female
3. Date of birth: 22/07/1996
4. Place of birth:Trung Thanh, Vu Ban, Nam Dinh
5. Admission decision number:2705/QD-XHNV Dated December 24, 2020
6. Changes in academic process:24-month extension (from December 25, 2022 - December 24, 2024).
7. Official thesis title: Media messages management about the Covid-19 pandemic of Vietnamese newspaper offices currently (case studies of the Health and Life, Vnexpress, and Tuoi Tre News)
8. Major: Media Management;Code:Pilot
9. Supervisors:Associate Professor, Dr. Vu Quang Hao - Former lecturer
at the University of Social Sciences and Humanities, Hanoi National University.
10. Summary of the findings of the thesis:
Master's thesis on "Media messages management about the Covid-19 pandemic of Vietnamese newspaper offices currently (case studies of the Health and Life, Vnexpress, and Tuoi Tre News)" is a research project that has comprehensively evaluated the current state of media message management about the Covid-19 pandemic in Vietnamese newspaper offices. Through the research process, the thesis content has helped realize the strengths and weaknesses of the media message management system about the Covid-19 pandemic in Health and Life newspapers, VnExpress, Tuoi Tre News; Since then, solutions and recommendations have been proposed to improve the effectiveness of media message management in the future.
The research results help clearly understand the challenges and opportunities in improving the effectiveness of media message management about the covid-19 pandemic in Vietnamese newspaper offices today.
The content of the thesis points out the strengths, weaknesses, successes, limitations, inadequacies, and specific causes in media messages management about the Covid-19 pandemic of Vietnamese newspaper offices currently. This makes an important contribution to building a reliable and useful source of information related to the research topic.
11. Practical applicability, if any:
In particular, the thesis content highlights current challenges and limitations, such as lack of consensus among governance entities, inconsistency in information management, and uneven governance effectiveness.
From there, the thesis provides detailed solutions and recommendations to overcome inadequacies, from enhancing training for personnel, innovating information content, to building a flexible management strategy, along with many other solutions and recommendations, all aimed at optimizing the media messages management about the Covid-19 pandemic of Vietnamese newspaper offices in the next time.
Newspaper offices need to have synchronous solutions with a focus on human management, foster training in a consistent, thorough and seamless manner in action between levels of media message management about the Covid-19 pandemic.
On the one hand, it is necessary to focus on training and fostering the team that directly produces news articles at the newspaper offices about ideology, politics, professional expertise, improving professional ethics and love for the profession. This will encourage the proactive personal development of each reporter and editor. On the other hand, management training for leaders the newspaper offices also needs to be focused, helping this force to always be ready to respond flexibly in all circumstances.
12. Further research directions, if any:No.
13. Thesis-related publications:No.
