1. Student's full name:Vu Lam Hue
2. Gender:Female
3. Date of birth:29/07/2000
4. Place of birth:Hung Yen city, Hung Yen province.
5. Decision to recognize student number:4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis/project topic: Organizing communication activities to help remove gender stereotypes for the men's fashion brand Metagent
8. Industry:Journalism and Media Management; Code: 8320109
9. Scientific instructor:Dr. Nguyen Kieu Nga, Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis/project results:
The project "Organizing communication activities to contribute to removing gender stereotypes for the men's fashion brand Metagent" not only proposes a solution to build a deeper insight into the media about the image of men in the fashion field but also aims to promote equality between men and women, thereby creating a society where every individual is respected and has the opportunity to develop themselves comprehensively, civilly and harmoniously. The communication activities implemented in the project include: Content production activities on social networks (Metagent facebook fanpage), Managing the image of famous people in brand advertising activities on their TikTok social network platform, Sponsorship activities, coordinating communication for the debate competition and initiatives for sustainable development goals for students aged 15-22 organized by the National Economics University, "ISME Business Case Debate Contest 2024". The post-project evaluation results were very positive with 65.2% of the public interviewed completely agreeing and agreeing that Metagent had achieved success in conveying the message of gender diversity as well as removing gender stereotypes in communications for fashion brands.
11. Practical application (if any):
The project has been implemented in practice and has achieved certain successes. Opening up potential for further communication activities, helping Metagent continue to lead the way in promoting gender equality in the fashion industry.men and contribute to a more just and inclusive society.
12. Further research directions:(if any)
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS
1. Full name:Vu Lam Hue
2. Sex:Female
3. Date of birth:29/07/2000
4. Place of birth:Hung Yen city, Hung Yen province
5. Admission decision number:4058/2022/QD-XHNV Dated December 28, 2024
6. Changes in academic process:
7. Official thesis title:The establishment of communications activities with an aim to exterminate male-oriented stereotypes for Metagent Boutique
8. Major:Media Management Code: 8320109
9. Supervisors:PhD. Nguyen Kieu Nga, School of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University Hanoi.
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
The thesis “The establishment of communications activities with an aim to exterminate male-oriented stereotypes for Metagent Boutique” not only suggests a strategic plan to cultivate a deeper insight into male representation in fashion fields but also aims to promote gender equality. This contributes to creating a society where every individual is respected and given the opportunity to develop holistically, civilly and harmoniously. The communication activities carried out in the thesis include: Content production on social media (Metagent's Facebook fanpage), Celebrity image management in brand advertising on their TikTok platforms, Sponsorship activities, and Corporating in communication for the ISME Business Case Debate Contest 2024. The evaluation results after the project were very positive, with 65.2% of the public interview fully agreeing and agreeing that Metagent has succeeded in conveying the message of gender diversity and breaking gender stereotypes in communications for fashion brands.
11. Practical applicability, if any:
The thesis has been implemented in practice and has achieved certain successes, establishing a potential foundation for future communication activities. It enables Metagent to continue to be at the forefront of promoting gender equality in the men's fashion field, and to contribute to a fairer and more inclusive society.
12. Further research directions, if any:
13. Thesis-related publications:
