Contest Journey: Starting from the aspiration to spread digital literacy
MESSAGE 4 DIGIGEN 2025 was launched in January 2025, targeting Vietnamese students and young people aged 16-25, with the aim of raising awareness of digital literacy, generative AI and critical thinking, empathy and respect when participating in the digital environment, towards a generation of responsible digital citizens.
The contest is organized by the Youth Union of Hanoi National University with the support and sponsorship of Meta. The host is the Youth Union of the University of Social Sciences and Humanities, directly implemented by the Digital Humanities Club and the Youth Union of the Faculty of Information and Library. This is also one of the practical activities within the framework of the project "Improving AI capacity for students" implemented by the University of Social Sciences and Humanities with the support of Meta Group.
The teams went through the Ideation round – where they presented topics around digital responsibility, the impact of AI on society, and the Training round – where they received in-depth training on AI and creative communication. This was the stepping stone for the teams to produce meaningful videos that reflect the critical thinking and technological understanding of the digital generation.
Impressive numbers:The contest organizers received more than 80 applications from students across the country; with the support of 4 major sponsors: SkillPixel, Dukick Advertising Film, TTC Media, and ColorME; The contest's Fanpage reached more than 50,000 views, demonstrating the program's strong appeal to the online community.
Prof. Dr. Hoang Anh TMr. Uan (Party Secretary, Principal of the University of Social Sciences and Humanities) gave a congratulatory speech on the success of the contest.
Finale: Explosive, creative and inspiring
The final night on April 3, 2025 was truly a “technology-media party” for the digital generation. The excellent teams passed two challenge rounds: a game round to answer questions about generative AI and a product video presentation & review round.
The contest attracted the attention and enthusiastic support of teachers in the board of directors, lecturers and a large number of students from schools under Hanoi National University.
Secretary of the Youth Union of Hanoi National University, Hua Thanh Hoa, spoke highly of the significance of the contest.
After a fierce competition, Masterchef AI team (University of Natural Sciences) won the championship with a prize worth 20,000,000 VND. The remaining prizes were: Second Prize with Team AIntellects (University of Foreign Languages); Third Prize: Two teams Astro Nova and Expecto Patronum (University of Social Sciences and Humanities); Encouragement Prize: Two teams Pixel Pioneers (University of Natural Sciences) and Ngu Ho Tuong (University of Interdisciplinary Sciences and Arts).
Message for the digital generation: Generative AI is no longer a distant concept
More than just a competition, MESSAGE 4 DIGIGEN 2025 has aroused strong interest among young people in generative AI – a field that is shaping the future of media, arts and education. The knowledge gained from the competition not only helps young people improve their digital skills, but also provides valuable baggage for them to confidently and proactively enter the AI era.
The competition has ended, but the message it left will continue to spread among students from universities as well as in the community. “Knowledge has no limits and passion has no age. Coming to the competition, we hope to spread the message about the breakthrough of women in science, with AI as a tool to help them realize their dreams” - Masterchef AI, champion of MESSAGE 4 DIGIGEN 2025 shared.
Congratulations to all of you who have received valuable prizes and gained a lot of useful knowledge through this contest. I hope you will continue to nurture your passion for exploring technology, especially effectively applying AI to your studies and life.
Special congratulations to the 2 teams from the University of Social Sciences and Humanities. Although coming from a training unit in Social Sciences and Humanities, without technological advantages, with seriousness, a spirit of continuous learning, and creativity, they have surpassed dozens of teams from many educational institutions across the country, being one of the 6 best teams participating in the Final round and having an impressive performance. Students of Humanities are academic, traditional but also very modern and catching up with trends.
