1. Student's full name: Dinh Thi Thu Hai 2. Gender: Female
3. Date of birth: July 12, 1983
4. Place of birth: Ninh Binh
5. Student recognition decision No. 2705/2020/QD-XHNV dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic: Brand management of the Post and Telecommunications Express Delivery Corporation on electronic newspapers
8. Major: Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Dang Thi Thu Huong, Institute of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
The thesis analyzes, evaluates the current situation and proposes solutions for the problem of brand management at EMS Express Corporation in the electronic press in particular and mass media in general. From there, it takes advantage and develops its brand more strongly in the context of the media explosion in the digital age - internet as today. To do well this task, the thesis has proposed some main solutions to solve it as follows:
Enhance activities to promote brand management on electronic newspapers such as researching market activities and trends, focusing on brand measurement to promote brand asset value management. At the same time, perfect brand protection solutions to meet the development needs of the brand. Build and develop solutions to overcome previous limitations of old brand management strategies to optimize EMS's brand management system.
The thesis contributes significantly to the process of perfecting the brand management system of EMS Express Corporation, especially the electronic newspaper. In addition, the thesis also points out the advantages and limitations of the previous management strategy to help EMS clearly recognize its opportunities and challenges so that it can make improvements to best serve customers and affirm its brand position in the express delivery market.
11. Practical applicability: Contribute to improving the quality and improving the limitations of the brand management system of the Post and Telecommunications Express Delivery Corporation.
12. Further research directions: Not yet
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: DINH THI THU HAI 2. Sex: Female
3. Date of birth: July 12, 1983 4. Place of birth: Ninh Binh
5. Admission decision number: 2705/2020/QD-XHNV Dated: December 24, 2020
6. Changes in academic process: None
7. Thesis topic name: Brand management of Vnpost Express Corporation in online newspapers
8. Major: Management of journlism and communication; Code: Pilot
9. Scientific guidance officer: Associate Professor. Dr. Dang Thi Thu Huong, Institute of Journalism and Communication, University of Social Sciences and Humanities, Hanoi National University.
10. Summary of the results of the thesis:
The thesis analyzes, evaluates the situation, and offers solutions to brand management problems at EMS Express Corporation in electronic newspapers and mass media. Since then, it has taken advantage of and developed its brand more strongly in the context of the media boom under digital technology - the internet era today. To do this task well, the thesis offered some leading solutions as follows:
Improve activities to promote brand management in e-newspapers, such as researching market activities and trends and focusing on brand measurement to encourage asset brand value management. At the same time, perfect brand protection solutions meet the brand's development needs. Develop and develop solutions to overcome the previous limitations of old brand management strategies to optimize the ems brand management system.
The thesis significantly contributed to perfecting the brand management system of EMS Express Corporation, especially the electronic newspaper. In addition, the theory also points out the advantages and limitations of the previous management strategy to help EMS recognize its opportunities and challenges to improve to best serve customers and bring its brand to affirm its position in the delivery market.
11. Applicability in practice: Contributing to improving quality, improving the limitations of the brand management system of VN Post Express Joint Stock Corporation
12. Further research directions, if any: Not yet
13. Thesis-related publications: None
