1. Student's full name: Do Ngoc Dat: 2. Gender: Male
3. Date of birth: June 1, 1981
4. Place of birth: Hoa Binh
5. Decision on recognition of students No: 2948/2021/QD-XHNV; December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic: Communication of labor policies and laws on the electronic newspaper of the Trade Union organization.
8. Major: Media Management; Code: Pilot
9. Scientific instructor: Dr. Nguyen Minh Tuan - Lecturer of Journalism Department - Military University of Culture and Arts.
10. Summary of thesis results:
Communicating labor policies and laws in the trade union press in general and the trade union's electronic newspaper in particular is not a new issue, but it plays an important role, especially in the current period when the trade union is facing many challenges.
Faced with that urgency, the electronic newspapers of the Trade Union organization have continuously, promptly and accurately updated labor policies and laws to the public and workers. In particular, with the strength of electronic newspapers being unlimited communication, without geographical distance, labor policies and laws have been communicated quickly and widely, effectively.
At the same time, with the application of science and technology in the production of news and policy articles, policy communication contents have been made more diverse and rich. In particular, the press has also promptly reflected the advantages and limitations of workers in the process of accessing information on labor policies and laws. The Labor e-newspaper and the Capital Labor e-newspaper, as the mouthpiece of the Trade Union organization, have their own readership, promptly communicated labor policies and laws to workers and achieved high communication efficiency, ensuring objectivity, brevity, and ease of understanding.
However, the quality of communication of labor policies and laws is currently low, lacking professional investment and creativity. The content of policy communication information is often similar due to the same source of information, therefore, it is heavily textual, dry, and lacks the breath of life. Meanwhile, the application of new press genres in communication activities of labor policies and laws such as: Longform, e-magazine, infographic, interactive television, online exchanges, etc. is still lacking. In addition, the electronic newspapers of the Trade Union organization have not promoted the application of social networking platforms in communication work, thus lacking dissemination, especially in the era of information explosion on social networks like today.
Therefore, to improve the quality of communication activities on labor policies and laws, the electronic newspapers of the Trade Union need to improve the quality of the team of journalists and reporters specializing in policy communication. Strengthen the leadership, inspection and control of State management agencies and press management agencies in the communication work on labor policies and laws. At the same time, State management agencies need to have a mechanism to provide timely and periodic information to reporters to promptly reflect information. In addition, State management agencies also need to have an ordering mechanism for press agencies, in order to promote and create economic potential for press agencies to invest and develop plans to communicate policies and laws on labor with the most optimal efficiency, meeting the information needs of workers in the new situation.
11. Practical application:
Improve management and supervision of communication activities on labor policies and laws. Promote training and professional development for reporters and editors writing about labor policies and laws.
Strengthen communication activities on labor policies and laws through social networking platforms.
Build a convergent newsroom to maximize interaction, support and promote the strengths of reporters and editors in applying new journalism genres in policy communication work.
12. Further research directions:
Research on the application of new journalism genres in communication activities of labor policies and laws.
Communication activities on labor policies and laws via social networking platforms.
13. Published works related to the thesis:
Topic: Communicating labor policies and laws on electronic newspapers (Published in Nguoi Lam Bao Magazine No. 473 - July 2023).
INFORMATION ON MASTER'S THESIS
1. Full name: Do Ngoc Dat 2. Sex: Male
3. Date of birth: 01/06/1981
4. Place of birth: Hoa Binh
5. Admission decision number: 2948/2021/QD-XHNV; Dated 28th December, 2021 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:
7. Official thesis title: Propagate policies and laws on labor on electronic newspaper of Union organization
8. Major: Media management; 9. Code: Pilot
10. Supervisors: Dr. Nguyen Minh Tuan - Lecturer at Faculty of Journalism - Military University of Culture and Arts.
11. Summary of the findings of the thesis:
Communicating policies and laws on labor in the Union press in general, and in particular in the Union organization's electronic press is not completely a new issue. However, it plays a crucial role, especially these days when the Union organization is facing many challenges.
Given this situation, the Union organization's electronic newspapers have continuously, promptly and accurately updated policies and laws on labor to the public and employees. Especially, with the strength of e-newspapers being unlimited communication, without geographical barriers, policies and laws on labor have been communicated quickly, thus spreading widely and effectively.
At the same time, with the application of science and technology to news production, policy articles, policy communication contents are getting more diverse. To a great degree, the press also promptly reflected the advantages and limitations of employees in the process of accessing information on policies and laws on labor. The Labor Online Newspaper and the Capital Labor Online Newspaper, as the mouthpieces of the Union organization, with their own readership, have promptly communicated policies and laws on labor to employees and achieved effective communication, ensuring objectivity, brevity, and simplicity.
Nevertheless, at present, the quality of communication on labor policies and laws is yet sufficient, lacking not only professional investment but also creativity. The content of policy communication is often the same due to the similar source of information. Also, it could be tedious and lacking the breath of life. Meanwhile, the application of new journalism genres in the communication of labor policies and laws such as Longform, e-magazine, infographic, interactive television, online discussion, etc. is still limited. In addition, the electronic newspapers of the Union organization have not promoted the application of social networking platforms in communication work, thus lacking the ability to spread widely, especially in the era of information explosion on social networks as it is today.
Therefore, in order to improve the quality of communication activities on labor policies and laws, the Union organization's electronic newspapers need to improve the quality of journalists and reporters in charge of policy communication. It is necessary to strengthen the leadership, inspection and control of state management departments, press management agencies with the communication of labor policies and laws. Furthermore, state management departments need to have their own mechanism to provide timely and periodic information to reporters to promptly report any information. Finally, they also need to have an order mechanism for press agencies in order to promote and create economic potential for press agencies to invest and develop policy communication plans efficiently, meeting the needs of information of employees in the new situation.
12. Practical applicability:
Improving the management and supervision of communication activities on labor policies and laws. Promoting training and higher education to improve the professional skills of journalists and editors in writing policies and laws on labor.
Strengthening communication activities on labor policies and laws through social networking platforms.
Building a converged editorial department to maximize interaction, support and promote the strengths of reporters and editors in the application of new types of journalism in policy communication.
13. Further research directions:
Research on the application of new types of journalism in the communication of labor policies and laws.
Communicating policies and laws on labor through social networking platforms.
13. Thesis-related publications:
Topic: Communicating labor policies and laws on electronic newspapers (Published in Journalist Newspaper, No. 473 - July 2023).
