1. Student's full name: Nguyen Thi Kim Ngan 2. Gender: Female
3. Date of birth: November 10, 1982
4. Place of birth: Quang Ninh
5. Decision on recognition of students No. 3953/QD-XHNV October 14, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic: Message about reading culture on electronic newspapers
8. Major: Applied-oriented Journalism; Code: 8320101_01_UD
9. Scientific advisor: Dr. Pham Hai Chung - Lecturer, Institute of Journalism and Communication - University of Social Sciences and Humanities - Vietnam National University, Hanoi
10. Summary of the results of the thesis: Based on the systematization of some theoretical issues related to the concepts of message communication and reading culture. The thesis analyzed the content and form of messages about reading culture on electronic newspapers. At the same time, pointed out the advantages, characteristics, and roles of electronic newspapers with messages about reading culture, thereby giving some recommendations and proposing solutions to improve the quality and effectiveness of message communication about reading culture on electronic newspapers.
11. Practical applicability: The thesis is meaningful to two groups of industries: first is the press and media management agencies, press and media agencies in general and electronic newspapers in particular in orienting and implementing the work of communicating reading culture messages to the community effectively. Second is the agencies and units that publish and distribute reading culture publications most effectively to readers.
12. Further research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Kim Ngan 2. Sex: Female
3. Date of birth: November 10, 1982. 4. Place of birth: Quang Ninh
5. Admission decision number: 3953/QD-XHNV Dated October 14, 2019
6. Changes in academic process: No
7. Official thesis title: Message about reading culture in online newspapers
8. Major: Application orientation journalism 9. Code: 8320101_01_UD
10. Supervisors: Dr. Pham Hai Chung- Lecturer at School of Journalism and communication - University of Social Sciences and Humanities - Vietnam National University, Hanoi
11. Summary of the findings of the thesis: On the basis of systematizing a number of theoretical issues related to the concepts of communication message and reading culture. The thesis analyzes the content and form of messages about reading culture on online newspapers. At the same time, the thesis indicates the advantages, features, and roles of electronic newspapers in conveying message about reading culture, from which to make some recommendations and propose solutions to improve the quality of effective communication message about reading culture for online newspapers.
12. Practical applicability: The thesis can be the reference for to two related groups: the media management authorities, the media and communication agencies in general and the online newspapers in particular; And publishing agencies and publishing houses of reading cultural publications.
13. Further research directions: No
14. Thesis-related publications: No
