1. Student's full name: NGUYENTHI HONG THAM2. Gender: Female
3. Date of birth:29/08/1989
4. Place of birth: Ca Mau
5. Decision to recognize student number:3617/2018/QD-XHNV, dated December 4, 2018of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: Family1st term (from December 4, 2020 - June 4, 2021); 2nd term extension (from June 4, 2021 - December 4, 2021).
7. Thesis topic name: Cultural and entertainment programs on Ca Mau and Vinh Long television (Survey of Ca Mau Radio and Television Station and Vinh Long Radio and Television Station, from June 2020 to June 2021)
8. Major:Journalism; Code: 8320101-01-UD
9. Scientific advisor: Associate Professor.TS.DanceQuang Hao, Institute of Journalism and Communication, University of Social Sciences and Humanities, Hanoi.
10. Summary of thesis results:
Through the time of researching the topic, the author of the thesis found that the topic ChapterCultural and entertainment programs on television in Ca Mau and Vinh Long are very urgent. At present, when digital technology develops and many art forms are produced along with fierce competition from social networks, the cultural and entertainment sector is becoming more demanding. It is a fierce battle to retain loyal audiences and maintain the brand of our station. We need to actively implement many forms of organizing and producing cultural and entertainment programs to enhance the value of cultural and entertainment programs.
Understanding the trend of the times, over the past years, Ca Mau Radio and Television Station has made many significant contributions to the development of the province in particular and the region in general. Entertainment television channels have been constantly reformed and innovated in many different ways. Thanks to that, entertainment television programs have become more widely known to audiences, contributing to bringing practical entertainment information to viewers in many fields such as politics, economics, culture, education, science... in the country and the world. However, besides the achieved results, there are still some shortcomings, limitations, and causes that need to be overcome in the coming time, such as: The quality of entertainment television programs is not high, the content is sketchy,...; the form of entertainment television programs has not kept up with the trend of entertainment television in the country and internationally; Organizing the entertainment television production apparatus, because the team involved in producing news and programs belongs to different departments, specifically the staff in charge of content belongs to the Translation department, the technical staff for recording and editing belongs to the Technical performance department, the program host belongs to the Television Program department, so the management and coordination are still inadequate and overlapping...
11. Practical application:
Abovereality, thesishelp broadcasters gain a deeper understanding ofadvantages and disadvantages belong to cultural and entertainment programs.
From the advantages and difficulties of the practice of cultural and entertainment programs in Ca Mau. Along with that are the opinions, contributions, existences, limitations... of the audience for cultural and entertainment television programs, which are also factors that motivate the leadership team of Ca Mau Radio and Television Station to quickly take practical actions to improve the efficiency and quality of organizing and producing entertainment television programs of Ca Mau Radio and Television Station. And that lesson must be learned from the successful cultural and entertainment program model, which is Vinh Long Radio and Television Station. Because Vinh Long Radio and Television Station is the leading unit in Radio and Television in the Mekong Delta region, owning the second largest number of listeners and listeners in the country. Not only simply organizing and implementing cultural and entertainment programs, Vinh Long Radio and Television Station has now invested in producing exclusive TV series and self-produced special game shows on air for the province's own audience.
12. Further research directions: (if any)
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYENTHI HONG THAM
2. Sex: female
3. Date of birth:29/08/1989
4. Place of birth: Ca Mau province
5. Admission decision number: 3617/2018 / QD-XHNV. Date: December 4, 2018 of the Rector of University of Social Sciences and Humanities, Hanoi National University
6. Changes in academic process: Extensionof thesis preparation from December 4th, 2020 to December 4th, 2021 (12 months).
7. Official thesis title:
Cultural and entertainment program on TVchannel ofCa Mau and Vinh Longprovince(Survey of Ca Mau Radio and Television Station and Vinh Long Radio and Television Station, from June 2020 to June 2021)
8. Major: Journalism school Code: 8320101-01-UD
9Supervisors: Associate Professor.TS Vu Quang Hao
10. Summary of the findings of the thesis:
During the time of researching the topic, the author found out that the topic of cultural and entertainment programs on TV channel of Ca Mau and Vinh Long province is completely urgent. Nowadays, as digital technology develops and various new types of arts are produced along with the fierce competition from social networks, the cultural and entertainment sector is demanding a much higher level. It is a tough fight to keep the loyal audiences and maintain the brand of station. We need to actively deploy various forms of productionofcultural and entertainmentshowto enhance the value ofthose programs.
Catching up with the trend of the times, through the past few years, Ca Mau Radio and Television station has made significant contributions to the development of the province in particular and the region in general. Entertainment channels have been constantly being reformed and renewed in many different ways. As a result, entertainment programs have been known by more audiences, contributing to the broadcast of practical entertainment information to viewers in many fields such as politics, economics, culture, and education. , science ... in Vietnam and all over the world. However, apart from positive results, there are still some disadvantages, limitations, and causes that need to be overcome in the coming time, such as: The quality of content of TV entertainment programs doesn't meet the requirements, the content is sketchy, ...; the performance of TV entertainment programs has not kept up with domestic as well as international entertainment trends; The TV entertainment production team gathers from producing newsletters and programs from different departments. In detail, the staff in charge of the content comes from the Translation department; the one taking care of recording anf editing comes from the Technical Department; the host of the show comes from TV programs Department. That's the reason why the management and coordination are inconsistent and overlapping.
11. Practical applicability, if any:
Technically, the thesissupplies the staff of thetelevisionstation adeep understanding of the advantages as well as the limitations of cultural and entertainment programs.
From the practical advantages and disadvantages of the cultural and entertainment programs in Ca Mau. Along with that, the audience's opinions about contribution, disadvantages, limitations, ... for cultural and entertainment programs are also factors that motivate the leaders of the Ca Mau Radio and Television stations to carry on practical actions in order to improve the efficiency and quality of production of TV entertainment programs. And that lesson must be learned from the successful model of cultural and entertainment programs, which is Vinh Long Radio and Television station. As this station is holding the number 1 position in the field of radio and television of the Mekong Delta region, attracting the second largest quantity of audiences in Vietnam. Vinh Long Radio and Television station not only organizes and implements cultural and entertainment programs, but also invests in the production of exclusive TV series and self-executes the featured gameshows for their hometown's audiences.
12. Further research directions, if any:
13. Thesis-related publications:
