1. Student's full name:Pham Minh Phuc
2. Gender:Male
3. Date of birth: 8/10/1998
4. Place of birth:Hanoi
5. Decision to recognize student number4058/2022/QD-XHNV, dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis/project title: Evaluating the impact of Electronic Newspapers and Social Networks on the travel decisions of Vietnamese tourists.
8. Industry:Journalism (Applied Orientation) - Code: 8320101
9. Scientific instructor:Dr. Nguyen Thi Thanh Mai – University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis/project results:The project provided an overview of the impact of electronic newspapers and social networks on the travel behavior of Vietnamese consumers, and at the same time proposed practical solutions to improve the effectiveness of tourism communication:
- Online newspapers and social networks both play an important role in the travel decisions of Vietnamese consumers, each channel has its own strengths.
- The combination of the accuracy and prestige of online newspapers with the visuality and spread of social networks will create a reliable and attractive tourism information system.
- Proposals and recommendations are made to improve the quality of information on these two channels, promote sustainable tourism development and enhance consumer experience.
11. Practical application:The project provides a practical platform for online newspapers, social networks, and tourism businesses to optimize communication, provide reliable information, and effectively inspire. The combined communication model helps build multi-channel promotional campaigns, enhance tourist experiences, and promote sustainable tourism development. Management agencies can rely on these results to manage information, support the promotion of new destinations, and allocate reasonable numbers of tourists, contributing to building trust and the Vietnamese tourism brand.
12. Further research directions:
13. Published works related to the thesis/project:
INFORMATION ON MASTER'S THESIS
1. Full name:Pham Minh Phuc
2. Sex:Male
3. Date of birth:08/10/1998
4. Place of birth: Hanoi
5. Admission decision number: 4058/2022/QD-XHNV. Dated: December 28, 2022
6. Changes in academic process:
7. Official thesis title: Evaluating the Impact of Online News Media and Social Media on Vietnamese Tourists' Travel Decisions.
8. Major:Journalism Code: 8320101
9. Supervisors:Dr. Nguyen Thanh Mai
(Full name, academic title and degree)
10. Summary of the findings of the thesis:The project has provided an overview of the impact of online news media and social media on the travel behavior of Vietnamese consumers, along with practical solutions to enhance the effectiveness of tourism communication:
- Both online news media and social media play important roles in Vietnamese consumers' travel decisions, with each channel offering distinct strengths.
- Combining the accuracy and credibility of online news with the visual appeal and widespread reach of social media creates a reliable and engaging tourism information system.
- The proposed solutions and recommendations aim to improve the quality of information on these two channels, promote sustainable tourism development, and enhance the consumer experience.
11. Practical applicability, if any:The project provides a practical foundation for online news media, social media, and tourism businesses to optimize communication, deliver reliable information, and effectively inspire audiences. The integrated communication model supports building multi-channel promotional campaigns, enhancing visitor experiences, and promoting sustainable tourism development. Regulatory agencies can rely on these results to manage information, support new destination promotions, and allocate visitor flows more effectively, contributing to building trust and strengthening Vietnam's tourism brand.
12. Further research directions, if any:
13. Thesis-related publications:
