TTLV: Research on library marketing strategy at Vietnam Women's Academy

1. Student's full name: Cao Thi Hoan 2. Gender: Female
3. Date of birth: April 2, 1989
4. Place of birth: Xuan Phu - Yen Dung - Bac Giang.
5. Student recognition decision No. 2948/QD-XHNV-DT, dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:
7. Thesis topic: "Research on library marketing strategy at Vietnam Women's Academy"
8. Major: Information Science - Library; Code: 8320201.01
9. Scientific advisor: Dr. Nguyen Huu Nghia, Hanoi University of Culture.
10. Summary of thesis results:
The thesis "Research on library marketing strategy at Vietnam Women's Academy" is divided into 03 chapters. Chapter 1 shows the theoretical basis of marketing and marketing strategy at Vietnam Women's Academy Library. Chapter 2 focuses on assessing the current situation and identifying factors affecting the marketing strategy at Vietnam Women's Academy Library. Chapter 3 offers solutions to perfect the marketing strategy at Vietnam Women's Academy Library. The thesis is urgent and has high scientific and practical significance, contributing to enriching the source of reference documents on the issue of building and perfecting the marketing strategy at Vietnam Women's Academy Library in particular and the Vietnamese library system in general.
11. Practical application:
Firstly: Based on the research results and evaluation of the thesis on marketing strategy, the Library of Vietnam Women's Academy has the basis to perfect the unit's marketing strategy in the future, providing more appropriate and practical directions and instructions.
Second: The thesis can be used as a reference for Vietnamese libraries to build and perfect their marketing strategies.
12. Further research directions:
13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Cao Thi Hoan 2. Sex: Female
3. Date of birth: April 2, 1989 4. Place of birth: Xuan Phu - Yen Dung - Bac Giang
5. Admission decision number: 2948/QD-XHNV-DT. Dated December 28, 2021 the Headmasters of the University of Social Sciences and Humanities, Hanoi National University.
6. Changes in academic process:
7. Official thesis title: Marketing strategies for the Vietnam Women's Academy Library
8. Major: Information – Library Science 9. Code: 8320201.01
10. Supervisors: Ph.D. Nguyen Huu Nghia, Hanoi University of Culture
11. Summary of the findings of the thesis:

The thesis “Marketing strategies for the Vietnam Women's Academy Library” is divided into three chapters. Chapter 1 establishes the theoretical foundations for evaluating the marketing strategies of Vietnam Women's Academy library. Chapter 2 evaluates the current situation and identifies factors affecting the marketing strategy at Vietnam Women's Academy library. Chapter 3 presents solutions to perfect marketing strategies for the Vietnam Women's Academy Library. The thesis is of crucial importance and holds high scientific and practical significance. It contributes to enriching the available reference materials on improving marketing strategies at Vietnam Women's Academy Library, as well as for Vietnam libraries in general.

12. Practical applicability, if any:
Firstly, based on the research results and evaluations in the thesis, the Vietnam Women's Academy Library can serve as a basis for developing and improving marketing strategies at the library. It can provide appropriate guidance and directions that are closely aligned with the unit's current and future environment.
Secondly, the thesis can be used as a reference document for libraries across Vietnam libraries to assess the current state of marketing strategies of Vietnam libraries during the past period. This assessment can then be utilized to develop plans for enhancing marketing strategies at individual library units in the future.
13. Further research directions, if any:
14. Thesis-related publications:
(List them in chronological order)