Since 2019, based on the achievements and accumulated experience, the Department of Cultural Studies and Vietnamese Cultural History has built a Bachelor's training program in Cultural Studies at the University of Social Sciences and Humanities. Not the first institution in Vietnam, but the Department of Cultural Studies at VNU-USSH has determined a new direction: cultural training based on the strengths of basic science but with high applicability, in line with the development trend of the domestic and international economy-culture-society, meeting the needs of recruiting agencies in Vietnam. And from the 2020-2021 school year, the Bachelor's program in Cultural Studies has been officially put into training, enrolling the first course of 60 students. And then, every year, the Department of Cultural Studies of the Faculty of History, University of Social Sciences and Humanities enrolls about 50-60 students, exceeding the target assigned by VNU.
After the graduation ceremony, a new Bachelor of Cultural Studies K65 emotionally shared: “On a sunny July afternoon, we were happy to hold our Bachelor of Cultural Studies degrees in our hands – the first bachelors of the major at the University of Social Sciences and Humanities. This is the sweet fruit of our tireless efforts under the guidance of our teachers and the support of our families and friends. We are proud to be the first to set foot in the field of Cultural Studies, Faculty of History, University of Social Sciences and Humanities, VNU”.
New Bachelors of K65 Cultural Studies took photos with teachers of the Faculty of History and the Department of Cultural Studies at the Graduation and Diploma Award Ceremony on July 6 & 7, 2024
So what is the secret to the successful arrival of the train carrying students of Cultural Studies? Let’s listen to the sharing from Dr. Nguyen Hoai Phuong (Head of Cultural Studies Department, Faculty of History) and the members of that first train.
Cultural Studies training program: Harmoniously combining theory and practice, enhancing experience
According to Dr. Nguyen Hoai Phuong: Compared to many other units that also train in the field of Culture, the Bachelor of Cultural Studies training program of the University of Social Sciences and Humanities has more advantages to promote the value of basic sciences, harmoniously and effectively combine with applied sciences, meeting the needs of practical life. Students will learn about theories and methods of cultural research, applied in research, analysis, and interpretation of cultural elements (cuisine, costumes, housing, customs, religious beliefs, holidays, festivals...) to cultural issues in today's society (cultural contact and integration, heritage and heritage management, cultural industry, gender and sexuality issues...). Accordingly, students will learn about the origin and nature of cultural values; recognize and evaluate the changes of cultural values in the historical process, thereby suggesting the message: Culture does not distinguish between high and low, it is only different and respects the differences.
The Bachelor of Cultural Studies program equips students with theories and research methods that are systematic and methodical in order to study all areas of cultural life. In addition, the program also has many subjects with high applicability and updated development trends such as Media Culture, Tourism Culture, Cultural Industry, etc.
All subjects are arranged with suitable practical activities, flexible, diverse in organization: can go for about 1 day at locations in the inner city and suburbs of Hanoi, there are also 7 days and the longest is 10 days (for fourth year students). With subjects such as Cultural Foundations, Symbolic Culture, Cultural Institutions, Community with Cultural Heritage Activities/Practices, etc., practical activities usually take place in about 1 session, 1 day, but for the Cultural Practice subject, students go on a field trip from 4-7 days and the K65 Cultural Studies class had a very successful 7-day internship in Mai Chau, Hoa Binh province.
The longest and most memorable trip is the graduation internship, which is usually held for about 10 days. In class K65 Cultural Studies, we had 10 days to explore the landscape and cultural heritage in Hue City.
Dr. Nguyen Hoai Phuong (standing far right) and teachers of the Department of Cultural Studies took students of Cultural Studies on a field trip to the Da Nang Museum of Cham Sculpture (Da Nang City).
Job opportunities in many fields
In a recent survey on the demand for human resources in Cultural Studies by USSH on 150 employers, alumni and students, the majority said that the knowledge and skills of Cultural Studies are suitable for a series of important professions that Vietnam needs. Of which, 93% of respondents said that students studying there have full employment opportunities in related fields such as cultural management, museums, heritage conservation, heritage space development, arts, etc. Over 92% said that journalism and media can recruit human resources in this industry. More than 85% said that the tourism, hotel and education industries have a high demand for people with deep understanding of culture and about 65-70% said that high-quality human resources related to cultural studies are suitable for many positions in state management, foreign affairs and leadership.
Dr. Nguyen Hoai Phuong added: Among the more than 60 students of the first course, many found jobs before graduating and most of the students who received their Bachelor's degrees were able to immediately apply for jobs that matched their major and field of interest.
Notably, the graduates of Cultural Studies at VNU-USSH have been recruited and have successfully completed their work in many fields: communications staff, sales marketing, content marketing, event marketing, tourism telemarketing, cultural project communications; teaching, research; office staff, human resource management, cultural management; tour guides; museum staff, exhibition area staff; publishing; cultural product business, etc.
That partly shows that the demand for labor in the field of Cultural Studies is very high and reflects the quality of human resources trained by VNU-USSH.
Opportunity to study to improve professional qualifications for Bachelor of Cultural Studies at VNU-USSH
Cultural Studies is a highly comprehensive and interdisciplinary science, so students majoring in Cultural Studies can simultaneously study for a double degree in majors within the University of Social Sciences and Humanities such as History, Literature, Journalism, Tourism, Languages, International Studies, Oriental Studies... or in majors outside the University of Hanoi National University such as Economics, Education, Law, Foreign Languages... After completing the Bachelor's program, if you love and are committed to the field of Cultural Studies, you will be able to continue your studies at a higher level (Master of Cultural Studies, Master of Cultural Management, Doctor of Cultural Management) right at the University of Social Sciences and Humanities, or many other training units in the country.
Students who love traditional cultural values can choose specialized subjects in Han Nom, in which students will study various types of texts at relics to be able to access and process Han documents such as steles, legends, decrees, village regulations, etc. taught directly by leading experts in Han Nom at the University of Social Sciences and Humanities.
In addition, students will study specialized subjects in English. Therefore, in addition to improving their foreign language skills, students have the opportunity to exchange and learn about this field of study abroad in the future, as well as seek scholarships and support for studying abroad.
Admission information for Cultural Studies at University of Social Sciences and Humanities
Major: Cultural Studies
Industry code: QHX27
Training unit: Faculty of History
Admission combination: C00, D01, D04, D78, D14
2024 target: 55
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