Book introduction: "Tourism culture"

This is the first work to systematically and extensively research the culture of tourism in Vietnam. The book provides basic knowledge about culture, types of culture, different aspects of culture of tourism, different areas of cultural tourism, heritages, relics, contemporary works, cultural landscapes that play an important role in tourism, characteristics of culture of tourism management and business, as well as issues related to cultural protection in tourism development, issues of tourism development in the context of international integration... The most basic issues of tourism have been mentioned in this book from a cultural perspective.

The book focuses on in-depth analysisncultural entities used in tourism, including cultural resources exploited and used by humans to create tourism products to serve the needs of tourists, along with the participation of the cultural environment in interaction with the natural environment. These are tangible and intangible cultural resources, political - economic - social conditions, technical facilities, security and defense factors... that create resources for tourism development. Those cultural entities exist objectively, outside of tourism, not created by tourism, exploited and used in tourism.

At the same time, the book also provides necessary knowledge aboutncultural entities created in tourism,such as organizational culture, management, tourism business, models, forms, styles of management and business culture, manager culture, state-enterprise-individual management culture in tourism, qualities and capacities of managers and leaders in tourism enterprises, characteristics of business culture - tourism enterprises, market culture, consumer culture, business ethics, communication culture, behavior in tourism, associated with domestic and foreign lessons... These are cultural entities created from the tourism environment, decided by tourism, showing the characteristics, nature, and level of a tourism industry.

Where there are people, there is culture. Where there is tourism, there is tourism culture. Tourism culture is a broad spectrum that covers the entire tourism life, governing the organization, management and business activities of tourism. Without tourism culture, tourism cannot be developed. Book“Culture tourism”is a useful document for those who study, research and work in the field of tourism. The book not only provides multi-faceted knowledge about tourism culture, but also focuses on equipping multi-dimensional perspectives and approaches to the research subject, helping readers to learn objectively and scientifically about tourism culture in particular and tourism science in general.