1. Student's name: Nguyen Thi Lien
2. Gender: Female
3. Date of birth: June 22, 1988
4. Place of birth: Hai Duong
5. Decision on recognition of students No. 4420/2019/QD-XHNV dated November 26, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic: Application of marketing mix at Hanoi Medical University Library.
8. Major: Information Science - Library;
9. Code: 8320201.01
10. Scientific advisor: Dr. Bui Thanh Thuy
11. Summary of thesis results:
The thesis focuses on studying the current status of marketing mix application at Hanoi Medical University Library. From there, it provides comments, assessments and finds out the causes of limitations in marketing mix activities at the library. At the same time, it proposes feasible solutions to improve the effectiveness of marketing mix application, in order to contribute to improving the quality of library activities in particular and teaching and scientific research activities in general of the University.
12. Practical application:
The research results of the thesis can be applied at the Hanoi Medical University Library. In addition, the research contents that the author conducted in the thesis are also the basis and suggestions to contribute to improving the effectiveness of marketing mix application in other libraries.
13. Further research directions:
14. Published works related to the thesis:
“Digital marketing in smart libraries” published in Information and Documentation Magazine, No. 2/2021, pp. 22-29.
INFORMATION OF MASTER'S THESIS
1. Name: Nguyen Thi Lien 2. Sex: Female
3. Date of birth: June 22, 1988 4. Place of birth: Hai Duong
5. Admission decision number: 4420/2019/QD-XHNV Dated November 26, 2019 by the Rector of University of Social Sciences and Humanity, Hanoi National University.
6. Changes in academic process:
7. Official thesis title: Marketing Mix for the Ha Noi Medical University .
8. Major: Information – Library Science; 9. Code: 8320201.01
10. Supervisor: Dr. Bui Thanh Thuy
11. Summary of the findings of the thesis:
The thesis focuses on researching the current situation of mixed marketing application at the Hanoi Medical University Library. From there, it makes comments, evaluates and finds the cause of the limitations in marketing activities at the library. At the same time, it proposes feasible solutions to improve the effectiveness of the marketing mix application, thereby it helps to improve the efficiency of library operation to contribute to teaching and scientific research at the university.
12. Practical applicability in practice.
Research results of the thesis may be applied at Library Ha Noi Medical University. In addition, the research content which the authors performed in the thesis is also the basis and suggestion contribute to improving the effectiveness of the application of mixed marketing in other libraries.
13. Follow-up studies
14. Published works related to the thesis:
“Digital marketing in the Smart Library”
